No-Cost
Marketing Strategies for Home Based
Businesses:
by: Murad
Ali
Many small
businesses are run from
people’s home computers and
fall under the radar of business
statistics. Whether you are working
for a multi-level marketing company
or selling painted bird houses the
difficulty of advertising your products
without a budget is overwhelming.
Let us face the fact that $20 a
month spent on classified advertisement
isn't going to bring in a flood
of visitors. A home-based
business cannot compete
with their larger counterparts.
That is why in many cases owners
are expected to tap into their personal
relationships to make sales. Online car parking games, new car parking games, flash games.
Like many of you
I run a small home based
business and have learned
through trial and error what works
and what doesn’t. Despite
putting some “notches in my
belt” I have never stopped
learning. In the beginning, many
years ago, I wasted money paying
for different types of advertisements.
None of them worked well. Now my
budget is nearly $0 and I receive
thousands of visitors a year. How
did I do this?
Strategy
#1 Email: Instead of paying
for lists and possibly getting in
trouble for spamming I send businesses
a very personalized email message.
How do I find these businesses?
I find them by looking on the web,
going to their homepage, reading
a little about them, and then sending
them a personalized email about
my product. The key is personalization.
Write a basic sales letter which
highlights your product, offers
contact information and how it can
impact a particular type of business.
Since I run a magazine which survives
off of advertising revenue I have
developed sample letters for the
clothing industry, auto industry,
legal industry, etc. I then place
their information within the letter
so that when they read it they say,
“Wow! This guy knows what
is important to me!” MD5 hash
Strategy
#2 Information: Search
engines and customers love informative
articles. We have all heard the
saying, “knowledge is power”.
Customers want to learn about their
business as much as possible. Posting
informative articles on your web
page will help visitors keep returning
for additional information and hold
them there longer. Information also
increases your credibility as a
business to the potential customer.
If they agree with what you are
saying they are more likely to purchase
from you. Search engines, like customers,
are constantly searching with their
spiders for content related information.
If your articles are about the product
you are selling chances are that
search engines will rank your site
higher. payday loans
Strategy
#3 Business Cards: Off-line
marketing has never gone out of
style. It may even be more necessary
today than it was in yesteryear.
There are plenty of printers out
there that offer free business cards
in exchange for a placement of their
contact information on the back
of the cards. In most cases the
printer’s information is small
and unnoticeable making the free
deal a good deal! Therefore I get
my cards for only the cost of shipping
and handling.
What you do with
these cards is almost as important
as how much you spend on them. People
are interested in the self and love
to talk about themselves as much
as possible. Generally, I pass out
the cards under the auspices that
I would like to further a particular
conversation or I would like to
keep in touch with them. It is a
great way to get their card in your
hand and make a good friend. Now
they have a personal relationship
with me, are much more likely to
look at my site and I can catalogue
their information for networking
purposes.
Strategy
#4 Ezine Articles: Like
I said in strategy #2 people love
free information. Those same articles
I placed on my website for my current
customers can also be used to lure
new customers. By making sure that
you articles are informative, professional
and worthy you can submit those
to article databases for free content.
Then websites pick up the article
to post on their own site. The trick
is to have your personal contact
information either embedded into
the article or as a tag line on
the end. Personally I use my web
address and my name. The better
your article the more times it is
posted around the web and the more
customers you will get. 888 casino holds the in-house software operation. It is a proprietary casino.
The four strategies
work together to enhance the popularity
of a website and reduce the amount
of time you waste everyday. Writing
informative articles about your
product and submitting them to ezine
directories helps to improve your
sites search engine rankings, retain
your customers and increase overall
exposure. Passing out business cards
and networking with other owners
works well together and kills two
birds with one stone. Sending out
personalize emails and reading about
your customers site helps to increase
your understanding of your customers
needs while advertising to them.
The overall strategy of business
is to make more money and spend
less time and resources doing it.
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